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In the dynamic landscape of Indian television, Mastii Music stands out as a beacon for music enthusiasts. Launched in 2010, this Hindi music channel has rapidly carved a niche for itself by offering a vibrant mix of contemporary hits, classic tunes, and engaging programming that resonates with a wide audience.

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The Genesis of Mastii Music

Mastii Music was introduced by the TV Vision network, a subsidiary of the Sri Adhikari Brothers Television Network. Recognizing a gap in the market for a dedicated Hindi music channel that caters to diverse tastes, the network sought to create a platform that not only entertains but also captures the evolving trends in Indian music.

Programming and Content

Mastii Music’s programming strategy is one of its key strengths. The channel offers a rich tapestry of content that includes

Hit Music Shows: Regular slots dedicated to the latest Bollywood hits, ensuring viewers stay updated with the newest tracks.

Classic Collections: Nostalgia-driven segments featuring evergreen songs from the golden era of Bollywood, catering to older audiences and connoisseurs of classic music.

Thematic Shows: Special programming based on themes like love songs, dance numbers, or festive hits, adding variety to the daily schedule.

Interactive Segments: Viewer-driven shows where audiences can request songs, send dedications, and participate in music-related trivia, fostering a sense of community and engagement.

Audience and Reach

Mastii Music has successfully tapped into a broad demographic. Its audience ranges from teenagers hooked on the latest chartbusters to older generations who appreciate retro melodies.

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The channel’s strategic programming ensures that it remains relevant across different age groups and cultural segments.The channel enjoys significant viewership not only in urban areas but also in rural regions, thanks to its accessible and relatable content. This wide reach has helped Mastii Music become a household name across India.


In a competitive market, Mastii Music has established itself as a leading Hindi music TV channel through its diverse programming, wide reach, and digital presence. It continues to be a vital part of India’s music television landscape, celebrating the richness of Hindi music and connecting audiences through the universal language of melody.

As it moves forward, Mastii Music is poised to maintain its influential role, adapting to changing viewer preferences and technological advancements while staying true to its core mission of delivering quality music entertainment.

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